Boost Cannabis Dispensary Sales with Bundled Offers and Digital Signage
Everyone loves a deal, that’s why bundles work.
In the competitive world of cannabis retail, you’re always looking for effective ways to increase revenue while enhancing the customer experience. One proven strategy? Bundled offers. When executed well, bundling products can drive higher sales, encourage upsells, and create a more satisfying shopping experience for your customers. Let’s explore how.
Why Bundle Offers Work in Cannabis Sales
Bundling works because it provides your customers with added value from products they would purchase regardless. Instead of buying individual products, they perceive they’re getting a deal when complementary products are packaged together at a discounted rate. This makes your customers feel valued which naturally creates a boost in your sales. Research by McKinsey found that bundling can increase sales by 20%. This strategy is widely used in industries like food service and beauty retail, with lunch meals or skincare packages. It can be just as effective in cannabis retail.
For your dispensary, bundling can:
Increase the average order value (AOV) per customer.
Introduce customers to new products they might not have considered.
Encourage bulk purchasing, reducing inventory stagnation.
Improve customer satisfaction by offering cost savings.
Types of Effective Bundled Offers
There are a few different way you can package products together to create effective bundles and maximize their effectiveness. Let’s look at three examples.
1. Complementary Product Bundles
Pairing products that naturally go together can enhance the overall customer experience, similar to how a lunch meal pairs a burger with fries and a drink. You can create thoughtful cannabis bundles that make sense for your customers’ needs, ensuring they get a seamless and enjoyable experience.
For example:
A pre-roll & lighter combo ensures your customers have everything they need in one go, making it a convenient grab-and-go option.
A vape cartridge & battery bundle makes it easier for new users to start vaping without the frustration of finding compatible accessories.
A CBD tincture & topical pairing caters to wellness-focused shoppers who want to experience both internal and external benefits of CBD for relaxation, pain relief, or skincare.
A flower & grinder bundle is great for customers who enjoy rolling their own joints but might not have the necessary tools on hand.
By offering these complementary bundles, you make it easier for customers to purchase a full solution rather than just individual components, increasing sales and satisfaction.
2. Buy More, Save More Bundles
Encourage larger purchases by offering discounts on bulk buys, making customers feel like they’re getting a better deal while increasing your revenue. This strategy is particularly effective for frequent cannabis consumers who want to stock up while saving money.
Some examples include:
Buy three eighths, get one free—a great incentive for regular flower users who prefer to buy in bulk.
Mix-and-match edibles—allow customers to choose from different flavors or types of edibles, making the purchase more personalized and appealing.
Tiered discounts—for example, “Spend $100, get 10% off; spend $150, get 15% off,” rewarding higher spending with bigger savings.
Concentrate bundles—offering deals like “Buy two dabs, get the third at half price” can appeal to customers who regularly consume extracts.
By implementing buy-more-save-more deals, you encourage customers to increase their basket size, benefiting both them and your business.
3. Seasonal or Themed Bundles
Creating excitement around specific events or trends helps keep your offerings fresh and engaging. Seasonal and themed bundles can cater to specific occasions, making your dispensary a go-to spot for both planned and impulse purchases.
Consider these ideas:
420 Celebration Bundles—feature a mix of popular products like flower, pre-rolls, and edibles at special promotional prices to attract customers looking to celebrate the cannabis holiday.
Wellness Kits—curate bundles with CBD-based items such as tinctures, topicals, and teas designed for relaxation, sleep aid, or stress relief, appealing to health-conscious customers.
Holiday Gift Sets—offer beautifully packaged cannabis gift sets for occasions like Christmas, Valentine’s Day, or birthdays, making it easy for customers to buy presents for friends and family.
Weekend Party Packs—bundle together pre-rolls, gummies, and a disposable vape for customers looking to elevate their social gatherings.
Themed bundles not only make shopping easier for customers but also help increase your sales during key periods by aligning with popular buying trends.
How Digital Signage Enhances Your Bundled Offer Promotions
To make sure your customers are aware of these great deals, you need the right marketing tools. This is where digital signage comes in.
Dynamic digital displays allow you to:
Highlight bundle deals in high-traffic areas of your store, such as near checkout counters or product shelves where customers are making purchasing decisions.
Showcase rotating promotions without the need for printed materials, allowing you to quickly update deals, feature new bundles, and test different upselling strategies without additional costs.
Educate customers on product pairings through engaging visuals and videos that explain the benefits of each bundle. For example, you can display content showing how a CBD tincture and a topical work together for better pain relief or how different strains in a mix-and-match bundle complement each other.
Drive impulse purchases by promoting limited-time offers in real-time. If a special deal is running for only a few hours, digital signage can create urgency and encourage customers to act fast.
Customize messaging based on store traffic by adjusting promotions throughout the day. Highlight morning wellness bundles for early shoppers and transition to party-themed bundles for evening crowds.
Enhance brand experience and engagement by using eye-catching motion graphics, animations, and customer testimonials that make promotions feel more interactive and informative.
Leverage professionally designed slides from your digital signage provider to create visually stunning, easy-to-update promotions on your store’s promo TVs. These slides allow you to feature high-quality images, engaging animations, and dynamic text that clearly showcase your bundled deals, making them more appealing and memorable to customers.
By incorporating digital signage solutions, you can ensure your bundled offers get the visibility they deserve, maximize engagement, and drive higher sales effortlessly.
Questions
How can I choose the right products to bundle together?
The key to effective bundling is selecting products that naturally complement each other. Think about customer needs and usage habits then pair items that make their experience more convenient, such as a vape cartridge with a compatible battery or a pre-roll with a lighter. You can also use customer purchase data from your POS to identify which products are often bought together and create bundles based on those trends.
What’s the best way to promote bundled offers in my dispensary?
In addition to digital signage, you can promote bundled offers through staff recommendations, and your dispensary’s website or social media pages. Highlighting bundles at checkout counters or using engaging visuals in high-traffic areas can capture customer attention and drive impulse purchases.
How can I use limited-time bundles to increase urgency?
Time-sensitive offers encourage customers to act quickly before missing out on a great deal. You can create limited-time bundles around special events, like 420 or holiday sales, and use countdown timers on digital signage to emphasize the urgency. Flash sales, weekend-only bundles, or exclusive in-store promotions can also create excitement and drive higher sales.
Conclusion
Bundled offers are a win-win strategy for your dispensary, helping you increase sales while providing customers with more value. By leveraging smart bundling techniques and pairing them with the power of digital signage solutions, you can create compelling upsell opportunities that keep your customers coming back for more.
Ready to optimize your in-store marketing and boost sales? Book a demo today to learn how our digital signage solutions can help bring your bundled offers to life!