Maximizing Efficiency: Bulk Content Creation for Cannabis Dispensary Digital Signage

Mar 11

Amid a busy schedule of running your business, managing your digital signage needs to be efficient and time saving. We’ve written this guide to help you do just that so you can get back to connecting with your customers and increasing your sales. Let’s dive in.

Importance of Bulk Content Creation for Cannabis Menus

Bulk content creation can cut production time by 30-50% compared to creating content piece by piece. That’s a significant amount of time you or your staff members save that can be better utilised for marketing and sales efforts. This streamlines your cannabis menu management and controls the flow of information your customers receive.

Here’s how:

Efficiency Boost: Creating multiple pieces in one session reduces the time lost switching tasks, helping you stay in a creative flow to get the content completed faster.
Consistency and Quality: Bulk creation helps you build a narrative for what will be displayed on your Promo TVs and when, maintaining consistency and increasing quality of your content.
Faster Editing and Repurposing: Reviewing and repurposing multiple pieces at once saves time compared to editing them individually and allowing you to see opportunities within your content and making connections between pieces otherwise missed.
Automation and Scheduling: Once content is created in bulk, you can create a calendar for scheduling this on your dashboard and put them into the mix in less than 3 minutes when needed.

These benefits help you build a business practice that makes your life easier, especially if you manage multiple locations with numerous displays. Seeing everything in one session will give you peace of mind, knowing exactly what is being told to whom, effectively influencing customer choice and increasing basket size.

Steps to Master Bulk Content Creation for Dispensary Signage

Creating engaging content is crucial for capturing customer attention and effectively communicating your message, which naturally requires some thought and steps. Here are a few steps to guide you through the process easily:

Develop a Content Calendar: Plan your content in advance to ensure a consistent flow of information and promotions across your displays. This will help you stay organized and ensure your displays are always fresh and relevant to your customers.
Utilize Templates: Many digital signage services offer a variety of templates to help you quickly create professional-looking content. These templates can be customized to match your brand and messaging, and they offer options to highlight sales, low stock, and featured products. You can also find templates for different screen orientations and layouts to suit your specific needs.
Leverage User-Generated Content: Encourage customers to share their experiences on social media and feature their posts on your displays via screen captures. You can also provide a QR code to your customers to give feedback and feature these instead. This can help build community and increase brand authenticity as people begin to see trusted faces on your screens.
Incorporate Variety: Use a mix of text, images, and videos to keep your promo displays dynamic and engaging. Consider incorporating product reviews, behind-the-scenes glimpses of your dispensary, and company updates to mix up your content strategy.
Maintain Brand Consistency: Ensure all your content aligns with your brand identity and messaging when you start to bulk create. Use consistent colors, fonts, and imagery across all your displays to allow people to associate a certain style with your dispensary.

These strategies should help you develop the right workflow for bulk creating cannabis content that your customers resonate with.

Content Ideas for Cannabis Dispensaries

To help you brainstorm content for your digital displays, we gathered some ideas you can use to inspire your creative session:

Showcase New Strains: Highlight new arrivals and provide information about their unique characteristics, effects, and flavors. Put this into a template style so you can switch out information pieces as needed.
Promote Special Offers: Advertise discounts, bundles, and loyalty programs on your TVs to ensure your customers are aware of any money saving opportunities.
Share Educational Content: Educate customers about different cannabis products, consumption methods, and responsible use guidelines with quick templated slides or videos.
Display Positive Feedback: Feature positive customer reviews, engaging social media content, and relevant industry news.
Run Contests and Giveaways: Engage customers with interactive contests and giveaways that encourage participation and generate excitement.

Of course there is complete freedom in what you choose to display on these screens within your dispensary. Select a few that seem doable for you and run with those. Stay consistent with this as it helps to build your brand’s story and foster customer loyalty within them.

Scheduling Content for Digital Signage

The best way to efficiently schedule your content is by breaking it down into the TVs you have and the importance of showing each customer your content pieces. You might be tempted to think everything you create is equally important but this is not the case. Here’s how you can break down your content:

Promotions and Bundles: These you want to display the most since they let your customers know how to save money on their products and encourage impulse buys.You can turn these into special menus that show up on your screens and pair like pieces together. Alternatively save even more time by using templates professionally created and provided by your digital signage service.
Informative Features: This can include strain features, safe consumptions techniques, and any new findings from the various cannabis studies constantly being conducted.
Customer Engagement: You can include customer testimonials, reviews, QR codes for surveys, and loyalty programs in this block of your content. Display these with a less frequency than the above two categories but ensure you feature them at least twice an hour.
Dispensary Updates: Lastly it’s important to keep your customers informed about any news or updates that can impact their store experience. Here you can also feature any upcoming events you may be hosting or charities you may be donating to actively. Display this at least once an hour to ensure you aren’t losing visibility.

This breakdown should help you see the bigger picture of what to create for your cannabis displays. Of course remember to shift things around based on customer feedback.

Scheduling Strategies for Cannabis Dispensaries

The final thing to consider when building a schedule for your dispensary screens is the time of day and day of the week as customers can have different shopping habits during different times. According to findings by Flowhub, Friday and Saturday are the highest selling days for cannabis products. This means you may want to feature more of your products to create a smooth shopping experience. Here are some effective strategies for scheduling your content:

Dayparting: Divide your day into different segments and schedule content that is relevant to each period. For example, you might promote morning specials during breakfast hours and happy hour deals in the afternoon.
Weekly Specials: Schedule promotions for specific days of the week, such as "Munchie Monday" or "Thirsty Thursday."
Seasonal Campaigns: Create themed content for different holidays or seasons, such as Christmas promotions, 420 bundles or summer product highlights.
Event-Specific Content: If you are hosting an event, schedule content that promotes the event and provides relevant information.

This should help you build a comprehensive cannabis content strategy and result in a smooth bulk creating session that keeps you going for a few months at least.

Tips for Effective Content Creation

Aside from scheduling your content, you need to ensure it is also interesting enough to capture customer attention. To maximize the impact of your digital displays, consider these tips:

Keep it Concise: Display messages that are easy to read and understand at a glance. This avoids overwhelming customers with too much information and causing negative feelings of association with your brand.
Use Strong Visuals: High-quality images and videos will capture attention and make your displays more engaging. You can even use your digital camera with correct light settings to create images from within your own dispensary to display on your screens. If you can’t create your own, there are multiple free stock websites you can source images from.
Target Your Audience: Tailor your content to the specific demographics and interests of your customers, especially anything you receive as feedback from them. Train your staff to note down any verbal feedback and incorporate QR codes to collect further feedback and encourage engagement with your displays.
Include a Call to Action: Encourage customers to take a specific action, such as visiting your website or asking a budtender for assistance in your content. Keep these calls to action simple one or two step pieces that don’t seem overwhelming.

Remember that digital menu boards can significantly increase sales and reduce menu update time when you use a strategy for creating and scheduling your content.

Questions

How Often Should I Update My Cannabis Menus?

Ensure you update your cannabis menus at a frequency that reflects your evolving inventory and promotional schedule, ensuring that your pricing remains competitive and your revenue opportunities are maximized. This practice supports smoother content management and helps you avoid misalignments between displayed products and actual stock, leading to fewer customer inquiries and increased sales efficiency.

As a general rule of thumb you want to refresh your content at least once a month or set a schedule of rotation in your content that gives your displays the feel of being constantly updated.

How does bulk content creation assist my dispensary operations?

Bulk content creation streamlines cannabis dispensary operations by enabling you to update various digital signage solutions simultaneously. This systematic approach saves time and ensures your menu TVs, promo TVs, tablet apps, and web stores remain accurate and compliant in as little time as possible for quality and consistency.

How do experienced retailers overcome scheduling challenges?

Scheduling issues can be overcome by building a system for content creation and adopting streamlined digital signage and dedicated management tools that make the process easy. Often cannabis retailers coordinate menu TVs, tablet app updates, and promo displays to keep operations on track and maintain smooth daily routines.

Conclusion

Bulk creating and scheduling your cannabis menu content empowers you to maintain precise, up-to-date digital displays in all your store locations easily. You ensure prompt updates of inventory data and promotional details to engage customers effectively. You simplify your workflow by cutting down on manual input and automating key processes. You reinforce reliability and efficiency in your operations, positioning your business for lasting success. This results in a system which ultimately helps build brand loyalty and increase customer retention.

Ready to build menus that stand out from your competitors? Book a Budvue demo now.

Staff Writer