Optimize Customer Flow and Drive Sales with Cannabis Digital Signage
As cannabis retail becomes more competitive, optimizing customer flow with digital signage can be the key to improving efficiency, enhancing the shopping experience, and increasing sales. Long wait times, overwhelmed staff, and inefficient store layouts can lead to lost sales and frustrated customers. Managing customer flow in your cannabis store, particularly during peak hours or special events, can be a challenging and time consuming experience. It can easily lead to customer frustration, potential loss of sales, and negative impacts on staff productivity. To prevent that, we put together this guide to help you keep the flow smooth in your store. Let’s dive in.
Understand the Role of Cannabis Digital Signage in Customer Flow
Digital signage plays a crucial role in shaping customer behavior and influencing purchasing decisions in cannabis retail. From digital displays to tablets, effective signage can capture attention, educate consumers, and ultimately drive sales. Look digital found that 68% of customers say digital signage increases their likelihood of purchasing the advertised products. Understanding how signage impacts consumer choices can help your dispensary enhance the in-store experience and increase your sales.
Queue Management with Digital Signage
Addressing the issue of wait times proactively can offer you a significant competitive advantage, encouraging repeat business and positive word-of-mouth referrals. A well-designed digital signage ecosystem in your store will act as a sales person as well as checkout kiosks.
When customers walk in to your dispensary it is vital to give them the best first impression, this leads to an enhanced customer experience. Your digital signage can then help you by selling your slow moving inventory to your customers without you needing to spend time talking to them. A tablet app placed on your counters can help create a browsing experience that also allows customers to add items to cart for checkout. This reduces the wait times as customers are served from the point of entrance all the way to checkout.
Implement Strategies for Cannabis Signage Placement
Implementing well-placed digital signage and tablets can streamline your operations, improve customer satisfaction, and enhance sales efficiency.
Digital Signage for Faster Transactions
Strategically placed digital signage can minimize congestion by guiding customers through the purchasing process before they reach the counter. Use Promo TVs to create specialized signage that serves to assist your budtenders. Here’s how:
Display real-time inventory specialized menus with updated pricing, availability, and product details, reducing the need for budtenders to answer repetitive questions. These menus can be “staff picks,” “High THC,” or similar.
Promote deals and upsells to influence purchasing decisions while customers wait. These can also be in the form of ads on products in stock to help get some slower moving inventory off your shelves.
Feature educational content on strains, effects, and compliance to empower customers to make informed choices, cutting down on consultation time.
Using your digital signage effectively helps you stand out from competitors by giving you a platform to communicate directly with your customers in your stores. This can also help your budtenders speak on products that are in store and eliminate customer disappointment from seeing something on the menu that is sold out.
Tablet Apps for Self-Service and Speed
Tablet apps can further expedite sales by allowing customers to browse and place orders before they reach the checkout counter. Here are a few advantages for your customers:
Pre-order capabilities that let your customers browse and select products they’re looking for. They can then add items to cart which are sent directly to your POS essentially reducing in-store wait times.
Personalized recommendations based on preferences so they can discover products without having to speak to budtenders, enhancing customer satisfaction.
Streamlined checkouts by saving customer orders from tablets allowing customers to feel empowered in their decisions.
Optimizing Placement for Maximum Impact
The effectiveness of your digital signage and tablets largely depends on strategic placement. This means your signage should appear where eyes naturally go and there’s proper space for it. Some placements include:
Near entrance areas to capture attention immediately and set expectations for the shopping experience, building a positive first impression.
Tablets in waiting areas to keep customers engaged and informed, reducing perceived wait times, and creating a browsing experience.
Checkout counters to encourage last-minute add-ons and promote deals, increasing basket sizes and moving slower inventory.
A combination of Menu TVs, Promo TVs, and tablets throughout your store builds an experience that allows your customers to feel educated and catered to. These are important feelings to create in your customers as it causes them to return and associate your cannabis store with a place that serves them well.
Questions
How does digital cannabis signage improve customer flow?
Digital cannabis signage directs clients efficiently to products and creates a browsing experience similar to clothing retailers. This improves store layout and reduces bottlenecks while guiding visitors seamlessly through store areas for quicker decision-making and increased opportunities.
What strategies work for digital cannabis signage placement?
Consider positioning signs near high-traffic zones and building entrances to draw attention and guide potential buyers towards slower moving products you want off your shelves. Having an “Under $10” or “Last Chance” menus near checkout counters also helps increase basket sizes.
How do you design engaging content for digital displays?
Engaging digital display content combines clear visuals, concise messages, dynamic graphics, and actionable text. Login to your dashboard for access to a library of professionally created and customizable designs you can use.
Conclusion
In an increasingly competitive cannabis retail market, leveraging digital signage is key to improving customer flow, reducing wait times, and enhancing the overall shopping experience. By strategically placing digital displays and tablets, you can create an engaging and efficient environment that not only drives sales but also boosts customer satisfaction and staff productivity.
Ready to take your cannabis store to the next level? Book a demo today and discover how our digital signage solutions can transform your dispensary’s operations and customer experience.